Victoria’s Secret is poised to make a grand comeback as it enters a new era of resurgence. After a multi-year hiatus, the renowned lingerie and underwear brand has exciting news for its fans—the infamous Victoria’s Secret fashion show is making a return. The company announced that the much-anticipated event will be available for streaming on Amazon’s Prime Video service, starting from September 26, 2023.
The upcoming show, titled “The Victoria’s Secret World Tour,” promises to be a unique and captivating experience. It will blend the elements of a spectacular fashion event with a documentary-style approach. The brand aims to celebrate its mission of uplifting and championing women on a global scale through this extraordinary viewing experience.
Dubbed as “The Tour,” this show will address previous criticisms and gaps in the traditional runway format. It will provide a glimpse into the behind-the-scenes action, capturing footage of the VS20, a group of global creatives associated with the company.
Greg Unis, the brand president of Victoria’s Secret and PINK, expressed his excitement about the collaboration with Amazon in a statement. He emphasized that this partnership will bring the magic of “The Tour” directly to audiences worldwide, reinforcing the brand’s commitment to delivering captivating content that celebrates its heritage and resonates with customers.
In addition to the fashion show, Victoria’s Secret will offer customers the opportunity to shop for a The Tour-inspired collection on both victoriassecret.com and the Victoria’s Secret Amazon Storefront.
The Victoria’s Secret fashion show faced controversy in the past, leading to its cancellation in 2019 due to low ratings and issues related to workplace harassment, cultural appropriation, and lack of model diversity. However, in 2021, the brand underwent a complete marketing overhaul, replacing the traditional “angels” with activists, celebrities, and influencers like Megan Rapinoe and Priyanka Chopra Jonas. This shift in approach garnered attention and interest. As the brand gears up for its comeback show, there is anticipation about whether it will adopt a Sports Illustrated Swimsuit Issue approach to the event. Fashion enthusiasts will have to wait until Fashion Month to discover the exciting details.
