Beyoncé shares rare video talking to fans: ‘I wanted something to have a little bit of intimacy’
When Beyoncé unveils a new product, the world pays close attention. This week was no different as the iconic artist introduced her latest creation, Cé Noir, a fragrance that promises to blend elegance with a personal connection.
In a uniquely intimate black-and-white video shared on her Instagram, Beyoncé presented the unboxing of her perfume, underscoring the result of years of dedicated effort.
The excitement was palpable as she expressed, “I’m incredibly thrilled. This is my Cé Noir unboxing, and it’s finally here after years of hard work.”
In elucidating her vision behind the fragrance, she mentioned her desire for it to be “monolithic” while retaining an element of intimacy.
As she delicately unveiled the perfume bottle, Beyoncé provided her fans with an insider’s view: “Right here, you can see inside the soul of the perfume.”
In a move that bridged her onstage persona with her offstage endeavors, she remarked, “I actually spray this during the show a few times. Gotta keep it fresh,” in reference to her acclaimed Renaissance tour.
The debut of Cé Noir is highly anticipated. For fans in the US and Canada, the 50 mL bottle is currently available for pre-order at $160, with shipping scheduled to begin next month.
A closer look at the fragrance’s composition reveals an elegant blend of notes: clementine, golden honey, rose absolute, jasmine sambac, Namibian myrrh, and golden amber.
As an added bonus, early bird customers will receive a special gift with their purchase, available while supplies last.
Beyoncé is no stranger to the fragrance industry, having delighted her fanbase with iconic perfumes like 2010’s “Heat,” 2011’s “Pulse,” and 2014’s “Rise” over the years.
However, the “Crazy In Love” singer’s foray into the world of beauty doesn’t stop at fragrances. Earlier in May, she shared her plans to enter the realm of haircare, as a tribute to her mother, Tina Knowles.
Tina, a significant influence in Beyoncé’s life, owned a thriving hair salon in Houston during the ’90s.
Reflecting on her beginnings, Beyoncé revealed on Instagram: “How many of you knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done.”
Those days in her mother’s salon were more than just memories for Beyoncé. They were moments of learning and growth.
She was “exposed to so many different kinds of entrepreneurial women” and witnessed the transformative power of nurturing hair.
I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she shared. “I watched her heal and be of service to so many women.”
Expressing her desire to carry forward her mother’s legacy, Beyoncé hinted at an upcoming project, saying: “Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
